Brand focused and fun brought to all channels.
The back-to-school shopping season kicked off by bringing the omnichannel “All Brand New” campaign to TikTok using the platform’s Hashtag Challenge," eMarketer reports. "The challenge encourages students to post videos wearing back-to-school outfits, and if users tapped on the hashtag, a 'Shop Now' prompt appeared above Macy’s official videos linking to its website.
#AllBrandNew on TikTok
“Giving the spot a look that will feel familiar to the Gen Z-ers who live in a world of social media filters”
