Let’s ditch the fragranced, stigma-perpetuating products.
Due to harmful messaging and stigma, many of us think if our vagina doesn't smell like a flower, then something must be wrong with us. (Spoiler alert: This isn’t true.) What is wrong is putting harmful scents in our intimate products. Love Wellness makes a pH Balancing Cleanser that is fragrance-free.
Major Behavior created hundreds of pieces of content for this body inclusive campaign. Filled it with simple yet beautiful imagery, and a strong message… let’s feel comfortable in our own skin.
“Made in collaboration with Chicago-based agency Major Behavior, the “Scent By You” campaign is meant to empower the viewer, reminding consumers that their bodies aren’t meant to replicate an ocean breeze or a midsummer night’s dream.”
