Inspired by how-tos & behind the scenes trends.
This campaign bursts with exuberant colors and quick vignettes, captures beautiful moments of heightened reality set in everyday situations. A color-blocked outfit moving through a makeshift wave, the ultimate self-styled photoshoot with a print-popping set for an insta-fame-worthy day in the park, and more—all celebrating the power of expressing personal style to transform every moment into an instantly memorable one.


“For Macy’s and other retailers, spots like this may do the trick, inspiring people to start shopping the way they used to.”

“Celebrating the power of expressing personal style to transform every moment into an instantly memorable one.”

