Spring Fashion

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Inspired by how-tos & behind the scenes trends.

This campaign bursts with exuberant colors and quick vignettes, captures beautiful moments of heightened reality set in everyday situations. A color-blocked outfit moving through a makeshift wave, the ultimate self-styled photoshoot with a print-popping set for an insta-fame-worthy day in the park, and more—all celebrating the power of expressing personal style to transform every moment into an instantly memorable one.

 
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For Macy’s and other retailers, spots like this may do the trick, inspiring people to start shopping the way they used to.
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Celebrating the power of expressing personal style to transform every moment into an instantly memorable one.
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