A systematic web model applied to television .
Our goal was to bring the beauty and detail of still photography to the TV screen. Applying a look and feel that’s visually inspired by social media shopping trends and inspires customers with not just content but context—what to wear, where to wear it, and how to pair it.
“The reason obscuring the face works so well is it leaves room for the imagination. Someone can imagine themselves in your place. They like what you’re wearing and can imagine themselves in it.”
Shots inspired by social media trends
@laurencrowe88
@fakander
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